The brand's founder Marina Bessarab is a graduate of Shenkar college of art and fashion – one of the top ten in the world. In 2005 she won the first prize in the contest, held by Tefron factory for Victoria's Secrets brand. After getting a degree in fashion design and technologies Marina has been working for well-known Israeli fashion brands, such as Sigal Dekel , Daphna Levinson, Gershon Bram, Bracha Bar On. She used to create collections literally "on a turn-key basis". From the sketches and choosing fabric to advertising design and fashion shootings. She experimented with a variety of styles, from denim and evening gowns to avant-garde.
But in 2015, she left mass production to make a fairy tale dream come true.
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